One of the biggest electronics companies, Sony is looking to use the growing success of 3D imaging technology as a starting point to be as successful as its rivals in selling TVs.
Recently the executive vice president of the Japanese company, Hiroshi Yoshioka confirm that from 2010 Sony will release TVs that allow you to see images in three dimensions and is expected in 2013 between a third and half of TVs that the Japanese company sold are with 3D technology.
Sony has suffered in recent years a decline in sales at its television and that’s because they have not been able to keep up with companies like Philips and Samsung Electronics that sell for several years flat panel displays with LED technology that delivers a better quality image. Another reason why Sony has not been able to develop its technology in TV sets as well as other companies is because it buys from Samsung, one of its powers to produce the screens. Sony still has not spoken about the possibility of beginning to make their own Yoshioka display but admitted that this plan has brought benefits to the company as big disadvantages, so one of the steps that would help the company to increase its quality would start producing television screens on their own, but that takes considerable time and budget.
image One of the measures that Sony if you have taken to begin to increase and encourage the development of TV technology was to produce a larger 11-inch TV with organic light-emitting diode (OLED) on your screen. The company is still unable to produce a larger TV with this technology but they are working to do so because if it ever did rebound greatly because sales would be a unique product that none of the companies with which it competes has managed to produce.
Although the company is optimistic about their 3D TVs are beginning to explore this market much later than other companies. Just in 2010 we see a 3D TV from Sony today while LG already released in Korea a 3D TV and High Definition 47-inch, as in theaters, people who want to enjoy the effect in three dimensions must use special glasses
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