Toyota had sold one million copies of his Prius. In 2007, Toyota Camry Hybrid won with her several major awards in the automotive world, the Automobile Journalists Association of Canada has granted the Camry Hybrid as 2007 Canadian Car of the Year, as well as better car family of more than $ 30,000 CDN. The Canadian Automobile Association has awarded them the coveted prize: CAA 2007 Pyramid for environmental initiatives. Lexus, the premium brand of Toyota sells hybrid sedans and 4×4, the latter (Lexus RX400h) meeting with some success, despite its price. Without approaching the success of the Prius, Honda sells for several years called a hybrid version of Honda Civic IMA and a specific model, the Insight. Other manufacturers have also sold hybrid models but with marginal market shares (Mazda, General Motors, Renault). In France, the most notable effort was Renault, which produced thousands of hybrid Kangoo only. Oil crisis and ecological constraints forced many automakers have announced major research programs in this area, including General Motors, which is associated in this area with Mercedes and BMW, Ford has acquired the technology from Toyota for first generation and more recently PSA Peugeot Citroën, which has partnered with several major OEMs and a French SME, to produce the first diesel-electric hybrid car as part of a major development program supported by the Innovation Agency Industrial.

