It seems that Microsoft is preparing its foray into the world of mobile phone hardware and Monday of next week expected to announce the launch of a Microsoft phone.
It seems that your Microsoft will target young people and focus on applications for social networks.
This movement, the signature of Bill Gates, can be quite interesting if done well. With the super market rivals smparthpones fully populated with the Nexus One of Google, Apple iPhone, RIM’s BlackBerry or HTC models, we will see what Microsoft concrete movement in this area, but certainly the segment of youth who have no purchasing power to buy a toy for adults (smartphone) is probably now the furthest left in the market for mobile devices.
To me Microsoft has a key communication tool, which until today has not taken advantage of. I speak of MSN Messenger, a messaging system as a user that I think my little sexy and a bit old fashioned, but make no mistake, is the favorite of millions of teenagers to communicate.
Only come to market low-cost mobile phone with an integrated messenger application, I think that would be enough to have good success in the marketplace, and gain a market segment, although not as sexy and attractive as of users of smartphones, it is still a huge segment.
The worst thing Microsoft could do is try to repeat the movement did elZune, a “me too” of the iPod has been a resounding commercial failure. Hopefully with the mobile device have learned the lesson.
